Superdrug Simply Pure Hydrating Serum


This product got really popular, thanks to Sali Hughes and her love for it and years later, it’s still sold out most of the time. It’s a bit of a unicorn, actually, plus it always sits on the bottom shelf in Superdrug. Back in April, when me and my boyfriend were in London, I managed to get 5 bottles of the Superdrug Simply Pure Hydrating Serum and I’ve been using it ever since. The expectations were really high, so I wanted to wait at least 3 months to form an opinion.

This serum is from Superdrug‘s own brand and honestly, I’m not the biggest fan of the ingredients lists of their products. However, this one has an amazing blend of soothing, anti-inflammatory and moisturising ingredients for less than £3! I really don’t know how they’ve done this. Simply Pure Hydrating Serum is designed to replenish and nourish sensitive skin, to improve skin’s natural elasticity and to make the complexion smoother and more radiant.

The texture is more of a lotion rather than a serum which actually turns it into the perfect summer moisturiser for oily/combination skin. I have combination skin with oily T-zone but it’s also dehydrated which means my skin produces excess oil but lacks water. In the autumn/winter, I like to layer the serum with my creams and oils and the combination provides a great base for make-up. It sinks into the skin really well without leaving a sticky residue and feels very calming. The Simply Pure Hydrating Serum makes my skin soft, nourished, glowing and plump, it’s a real gem and I hope they never discontinue it.

Another great thing about it is that it comes with a pump and the formula is fragrance-free which is always a plus. I’m happy this serum doesn’t break me out. I use it day and night, applying it all over my face and neck and I’m surprised how long one bottle lasts.

Many of my friends and family are now using the Simply Pure Hydrating Serum, as well, we all have different skin types and we all love it.
I’m glad I have a backup of this product, as it’s a great basic face serum. Of course, there are no anti-ageing ingredients in it for this price but if your skin is a bit lackluster or dehydrated, I’d recommend getting a bottle or two from your local Superdrug or in case you’re travelling to the UK.

One thought on “Superdrug Simply Pure Hydrating Serum”

  1. I haven’t tried anything from their Superdrug line before but I love their Vitamin E line, especially the moisturiser!

    How does this serum sit under makeup? I only ask as I didn’t really like the vitamin e serum under makeup since it’d ball up and flake but otherwise, it was nice for the skin.


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