Urban Decay Launched in Norway!

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The wait is over! Urban Decay launched in Norway and the brand’s products are now available at the Kicks stores in Oslo City and Steen & Strøm in Oslo and online at Kicks.no.
Unfortunately, I couldn’t go to the launch party because I was out of the country but the UD representatives in Norway kindly sent to me several products to try and here I am sharing my thoughts with you.

I got a Moondust Eyeshadow* in the shade Diamond Dog and I’m really sad that a swatch can’t show how pretty and sparkly it is. The shade is really wearable, it’s a deep brown one with white-gold shimmer and at first I was quite scared of this sparkly eyeshadow but there’s something really nice about it. First of all, the texture is very creamy and easy to work with, there’s just a minimal fallout and if you apply a primer, the product will stick to your lids. Even if I wouldn’t wear it on a daily basis, I have to say that you can apply just a thin layer for a daytime appropriate look or build it up to create ”wet”, sexy and sultry evening eye look. The eyeshadow looks sophisticated, blends like a dream and you can use it either dry or wet for more pigmentation.
If you’re not a fan of glittery eyeshadows, I think this one might change your mind – no chunks of glitter falling on your cheeks, no gritty texture, just a beautiful and comfortable to wear product.

I was really curious about the Perversion mascara*, I mean, doesn’t ”Bigger. Blacker. Badder” sound really promising? I like the sleek tube and the creamy formula. As with almost every new mascara, when you open it, it can be quite wet but this one is lightweight, so if you coat your lashes carefully and slowly, it won’t clump. Just don’t rush! The brush is not very small but I like that it’s not too big either, it’s bushy but not too large. I tend to be very messy when I apply mascara but I don’t poke my eyes or end up with mascara all over my face with Perversion.
The applicator is actually a twisted trim brush with many bristles to catch your lashes, volumise and lengthen them.
Another nice thing about this product is that my lashes don’t get crispy, they get a bit of a curl, length and volume but still feel soft and I can apply a new coat easily even hours later.
I learnt that Perversion contains Hairdensyl, a complex blend of proteins and amino acids—including marine glycogen, known to stimulate lash growth. Also, honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects. Unfortunately, I can’t report on that point because I’ve been using the mascara for just a couple of weeks and I guess this needs more time to be noticed.
I think it’s a very nice mascara and the dramatic look actually comes from the really black formula. It’s incredibly pigmented and impressive even with one coat.
I do think photos don’t do justice to mascaras and the situation looks much better in real life but I’m still trying to be more helpful with photos and swatches.

We talked eyes, now let’s talk lips!
24/7 Glide-On Lip Pencil in the shade Naked* is a warm-toned beige-pink with a matte finish, it almost looks like a muted coral. It goes fully opaque on the lips, has a waterproof formula and wears well for hours, it’s really long-lasting.
Urban Decay have many shades to choose from but I think this one can be a base for so many lipstick colours, it’s almost like a primer that evens out the lips. The formula contains Vitamin E, Jojoba Oil and Cottonseed Oil. I love this lip pencil because it’s creamy, easy to apply without dragging the lips, it lasts a very long time and doesn’t cause dryness. I like pairing it with a nude lipstick or wearing it on its own. It looks pretty with a lip balm on top as well.

I’m really happy that Urban Decay is now easier to find in Norway. I’m curious about so many of their products, like the new Naked Skin Weightless Complete Coverage Concealer for example. Sadly, the shades that I’m looking for are always sold out but hopefully I’ll be able to purchase it soon.

What is your favourite Urban Decay product?

*PR Samples


3 thoughts on “Urban Decay Launched in Norway!”

  1. Сянката изглежда страхотно! От UD имам само Naked 2, но ми се иска още мноооого неща да пробвам :)


    1. Явно е неизбежно, даже откакто са тук, още по-интересни са ми продуктите им и леко ме е яд, че само онлайн могат да се поръчат.


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